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ARTICLE · 12 AUGUST 2026

The Core Values That Drive Juror Decisions | Episode 91 (Podcast)

IMS Legal Strategies
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Senior jury consulting advisors explore how fundamental values like fairness, personal responsibility, and compassion shape juror decision-making in the deliberation room. Through the Mental Mining® framework, trial attorneys can identify which core values resonate in their cases and develop more effective advocacy strategies that connect with jurors on a deeper psychological level.

United StatesLitigation, Mediation & Arbitration
Christopher Ritter
Christopher Ritter
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In this IMS Insights Podcast episode, Senior Client Success Advisor Adam Bloomberg sits down with Senior Jury Consulting & Strategy Advisor Chris Ritter to discuss how core values influence juror decision-making and shape trial outcomes.

Listen now to learn about:

  • The role core values play in how jurors evaluate cases
  • How emotional, analytical, and instinctive thinking affects verdicts
  • Why fairness, personal responsibility, and common sense matter in litigation
  • Using Mental Mining® to identify and apply core values in case strategy
  • How active jurors use these values to influence deliberations

Whether you are preparing for a jury trial, arbitration, or similar high-stakes proceedings, this episode offers practical insights for connecting with your audience and strengthening advocacy through a deeper understanding of decision-making.

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